Data-Driven Attribution (DDA) and Last Click attribution (LC) models explained.
Understand differences between Google Analytics 4 and Universal Analytics.
Includes examples how this data translates to analysing your affiliate program.
Data-Driven Attribution (DDA) and Last Click attribution (LC) models explained.
Understand differences between Google Analytics 4 and Universal Analytics.
Includes examples how this data translates to analysing your affiliate program.